The exact information depends on the BellNova product, the TikTok products enabled, and the scopes granted by the authorized TikTok account holder.
2.1 BellNova Dashboard
Through TikTok Shop Partner Center and TikTok for Business integrations, BellNova may process shop and advertiser identifiers, store information, product listings, inventory, orders, logistics status, advertising accounts, campaign information, spending, conversion, and performance metrics to provide store operations and reporting features.
2.2 BellNova Collabs
BellNova may process product information, creator or collaboration records made available for the authorized use case, invitation and campaign status, and attributed performance or conversion information to support creator outreach and campaign management.
2.3 BellNova Ads
BellNova may process advertiser and campaign identifiers, campaign settings, creatives, ad performance and spending data, product and inventory information, orders, and conversion metrics. This information is used to provide monitoring, reporting, recommendations, and customer-configured optimization features.
2.4 TikTok GMV Max Skill
When the GMV Max skill is used through an OAuth-authorized TikTok Remote MCP connector, the user's selected agent platform and connector may process:
- advertiser, campaign, product, video, and creative identifiers;
- Product GMV Max campaign information and settings;
- eligible GMV Max videos or creatives;
- report data, including orders and performance metrics; and
- session information used for conflict checks and readback verification.
BellNova uses this information to identify eligible first-order creative candidates, check lookback-window order history and active session conflicts, generate DRY_RUN or approved LIVE Creative Boost plans, and verify created sessions. The skill does not change campaign budgets, ROI targets, or unrelated campaign settings.